Hi All,
I'm sure many of you are familiar with Tinder, either through using it personally or knowing someone who has used it before. This app has built up quite a reputation in the last few years as people search for a quick hook up for a night a move on to the next. It is known for its simplicity; a few pictures, few words, a swipe and you are on to the next agenda in your day.
Tinder is now revamping their platform to give people more information and make less split-second decisions whether or not they think someone is attractive. Here is where your more meaningful experience takes place. Users will now be able to enhance their profile and include their job and education information that will be able to be displayed on your profile. These two factors a part Tinder's new Smart Profiles, that shows exactly what you have in common with someone else. "You both went to Montclair State University" Wonderful! You already have something in common.
The new algorithm that Tinder has incorporated on their app takes what it thinks is the most prominent piece of information that you share with someone else. You will be able to see those specific snippets changes as you match with different users. For instance, it can determine if location or education is a better piece of information to show you about another user based on your profile and your potential right swipes! Looks are not all that matter anymore in the Tinder world, now people are able to compare what they have in common with someone. They're are hoping you spend a few more seconds before determining left or right!
A new messaging platform is also now available in the Smart Profiles so you can get some perspective on someone before you blind date. Tinder's new features are hoping to sway peoples perception that Tinder is not simply just for finding a hook-up or a one night stand. It is shifting towards a more traditional dating site for the mobile generation. There are high hopes for these new features that people will actually consider getting to know someone and take this dating business a little more serious.
I am curious to see if these have actually made a difference in the Tinder world. Until then, happy swiping!
Till next time,
Nicole
