Hi All,
I'm sure many of you are familiar with Tinder, either through using it personally or knowing someone who has used it before. This app has built up quite a reputation in the last few years as people search for a quick hook up for a night a move on to the next. It is known for its simplicity; a few pictures, few words, a swipe and you are on to the next agenda in your day.
Tinder is now revamping their platform to give people more information and make less split-second decisions whether or not they think someone is attractive. Here is where your more meaningful experience takes place. Users will now be able to enhance their profile and include their job and education information that will be able to be displayed on your profile. These two factors a part Tinder's new Smart Profiles, that shows exactly what you have in common with someone else. "You both went to Montclair State University" Wonderful! You already have something in common.
The new algorithm that Tinder has incorporated on their app takes what it thinks is the most prominent piece of information that you share with someone else. You will be able to see those specific snippets changes as you match with different users. For instance, it can determine if location or education is a better piece of information to show you about another user based on your profile and your potential right swipes! Looks are not all that matter anymore in the Tinder world, now people are able to compare what they have in common with someone. They're are hoping you spend a few more seconds before determining left or right!
A new messaging platform is also now available in the Smart Profiles so you can get some perspective on someone before you blind date. Tinder's new features are hoping to sway peoples perception that Tinder is not simply just for finding a hook-up or a one night stand. It is shifting towards a more traditional dating site for the mobile generation. There are high hopes for these new features that people will actually consider getting to know someone and take this dating business a little more serious.
I am curious to see if these have actually made a difference in the Tinder world. Until then, happy swiping!
Till next time,
Nicole
Friday, December 4, 2015
Tuesday, November 24, 2015
Avoid Your Ex on Facebook Without Blocking Them
Hi All,
Facebook has come up with a new function that will enable anyone who was recently in a relationship with someone and has since ended that relationship to see less of their former partner.
This is an interesting concept to me, but I must first question when a relationship has become ruled by social media. Social media in present time has a very big impact on most relationships, especially for the Generation Y individuals. I am part of this generation and I see it around me every single day. If your boyfriend/girlfriend liked a picture of the opposite sex would that be the beginning of a week long argument? For some, probably.
How about when two people decide to amicably, or not, end their relationship. There could potentially still be feelings that linger even when the relationship has subsided and ended, do they have the right to be jealous if their former partner is now liking and interested in someone else? The jealously and anger someone feels could prolong arguments long after that relationship has ended. Why? Because today, most people who are in relationships, or newly out of one, think that the actions one takes on social media must mean they have lingering thoughts about someone else.
I won't argue whether or not someone has the right to feel jealous or insecure about the actions their partner takes on social media, that is to each relationship to figure out. But, Facebook just made people's lives who are now newly single a little bit easier. This new feature will allow you to limit the amount of content that is shown to your ex-partner and vice versa. Brilliant idea, though most won't be stopped from stalking their ex's even if they decide to limit their content to be seen by a certain individual.
None the less, if you are ready to leave that relationship in the past and forget about the not so pleasant time period spent with that person has brought, than this could be great for you. When you first change your relationship status you will have the option to limit the number of statuses updates, pictures, and videos of the person you no longer wish to to get updates about. You can also un-tag any photo that you and your ex-partner are in together - this could potentially help you to forget all of those memories and focus and creating new ones!
Kelly Winter, who is the manager at Facebook said this new tool would add more flexibility to the process of breaking up. You no longer need to unfriend or block your ex completely. Ending a relationship can be difficult and because social media is such a large part of our everyday lives, Facebook has created a new tool to hopefully soften the blow a bit. You may never see your ex in person, but if they are still lingering around on Facebook, enough for you to notice at least, than they have some presence in your life.
If you and you ex-partner are on good terms after your break- up, but you still don't want any updates on their lives - don't worry about blocking them so quickly, check out this new feature instead!
Until next time,
Nicole
Facebook has come up with a new function that will enable anyone who was recently in a relationship with someone and has since ended that relationship to see less of their former partner.
This is an interesting concept to me, but I must first question when a relationship has become ruled by social media. Social media in present time has a very big impact on most relationships, especially for the Generation Y individuals. I am part of this generation and I see it around me every single day. If your boyfriend/girlfriend liked a picture of the opposite sex would that be the beginning of a week long argument? For some, probably.
How about when two people decide to amicably, or not, end their relationship. There could potentially still be feelings that linger even when the relationship has subsided and ended, do they have the right to be jealous if their former partner is now liking and interested in someone else? The jealously and anger someone feels could prolong arguments long after that relationship has ended. Why? Because today, most people who are in relationships, or newly out of one, think that the actions one takes on social media must mean they have lingering thoughts about someone else.
I won't argue whether or not someone has the right to feel jealous or insecure about the actions their partner takes on social media, that is to each relationship to figure out. But, Facebook just made people's lives who are now newly single a little bit easier. This new feature will allow you to limit the amount of content that is shown to your ex-partner and vice versa. Brilliant idea, though most won't be stopped from stalking their ex's even if they decide to limit their content to be seen by a certain individual.
None the less, if you are ready to leave that relationship in the past and forget about the not so pleasant time period spent with that person has brought, than this could be great for you. When you first change your relationship status you will have the option to limit the number of statuses updates, pictures, and videos of the person you no longer wish to to get updates about. You can also un-tag any photo that you and your ex-partner are in together - this could potentially help you to forget all of those memories and focus and creating new ones!
Kelly Winter, who is the manager at Facebook said this new tool would add more flexibility to the process of breaking up. You no longer need to unfriend or block your ex completely. Ending a relationship can be difficult and because social media is such a large part of our everyday lives, Facebook has created a new tool to hopefully soften the blow a bit. You may never see your ex in person, but if they are still lingering around on Facebook, enough for you to notice at least, than they have some presence in your life.
If you and you ex-partner are on good terms after your break- up, but you still don't want any updates on their lives - don't worry about blocking them so quickly, check out this new feature instead!
Until next time,
Nicole
Tuesday, November 17, 2015
Livestream Your World with Periscope
Hi All,
Early this year Twitter bought Periscope - the live streaming app and it has since been making headlines. Periscope gives you the ability to take a look at other people's world from their own perspective. This live streaming app allows you to share bits and pieces of your day with the world.
Live streaming was around before Periscope existed, but it didn't make the headlines that Periscope seems to be making. It was first thought of again when a man named Kayvon Beykour quit his job in 2013 and decided to travel the world. He first stop was to Istanbul near the Taksim Square. During that time there were numerous protests going on and Beykour had the brilliant idea of having the ability of sharing what was going on there with the rest of the world with live streaming. At this point everyone had smartphones and he knew people had social media easily accessible to them throughout the day.
He eventually made his way back home with the idea of creating an app that allows you to live streams with your followers. Periscope itself is pretty easy is to function. You simply tap and button and begin live streaming. Your followers will then get a notification and be able to watch your stream. You are able to save your live stream for up to 24 hours so your followers have a full day to catch up to what your are broadcasting.
This app has many advantages to it and many businesses are hoping on board to integrating Periscope with their company. The non-profit organization that I work for hosts an annual meeting every year that many prestige and elite plastic surgeons attend. During this meeting panels and sessions are going on throughout the days about new procedures and techniques that are happening in the aesthetic industry. Periscope was a new thought we had to integrate it with our meeting. If surgeons are attending one session how could the possibly attend another simultaneously? Cue in live streaming. This would be great for us to broadcast other sessions happening at the same time and have the sessions available for doctors to view if they weren't able to attend one because it intersected with other sessions.
There are social media platforms that are being invented and getting more advanced everyday. Not only in our personal lives, but businesses have to take advantage of these new platforms. I believe Periscope is going to expand and be around for the next few years. It's a great and easy platform that could become really successful within your organization.
I recommend checking Periscope out ASAP!
Until next time,
Nicole
Wednesday, November 11, 2015
Public Relations Society of America International Conference
Hi all!
I just got back from traveling to Atlanta, GA to attend my very first PRSA International Conference. I have never been to such a large gathering of people who were all in the industry of public relations and I was very excited to have the chance to pick some of these peoples brains.
The conference lasted 3 days, and though not a long period of time, a lot of information was thrown at us in all different directions. Luckily, a colleague of mine also took the trip with me which helped us both absorb twice as much information.
Sunday morning started off early, 8:00 am the first general session began that highlighted basically what these next 3 days was going to look at and how we would benefit from everything they were offering us. Awesome! Next up was the newcomers conference! There was a quite a few newcomers, including myself, and they were from everywhere. Literally from Seattle, WA to Colombia. It was interesting to hear what roles each of these individuals had in their organization and what they most wanted to take away from this conference. This was just the introduction and it was already very exciting.
The sessions that were offered for the next 3 days covered a variety of topics, all of them seeming to benefit my role in my company. It was hard to choose which session to attend, but in a good way, again because they all seemed to touch on topics that I could definitely bring back with me to the office. In the end I chose to attend sessions that dealt with social media, new social media platforms that businesses could take advantage of, media training for spokespersons, and how a non-profit could benefit from social media. I won't go into detail what each of them was about specifically, I would be typing forever, but they all had key points that stuck with me. I learned about new platforms for sending out messages, known as Thunderclap, and why it's important to integrate these new platforms with public relations. I learned how to prepare your CEO to give the best interview he has every given to the media, especially if it's in a time of crisis, and I learned better media pitching.
Overall the meeting was a success in my eyes. I probably wouldn't have been exposed to half of these new ideas and teachings anywhere else and I am glad I had the opportunity to attend this conference. Luckily, my company does sponsor the PR department to attend the conference, which is superb in my book. I've learned early on in this industry, communications is constantly changing. Staying up to date on what is current on social media is very much part of my job role as it pitching a new study to the media.
I highly recommend becoming a member of your local city PRSA chapter and if possible attending their meetings. This society has a lot to offer for all of us PR pros and as much as we think we know, there is always something knew to learn!!
Until next time,
Nicole!
I just got back from traveling to Atlanta, GA to attend my very first PRSA International Conference. I have never been to such a large gathering of people who were all in the industry of public relations and I was very excited to have the chance to pick some of these peoples brains.
The conference lasted 3 days, and though not a long period of time, a lot of information was thrown at us in all different directions. Luckily, a colleague of mine also took the trip with me which helped us both absorb twice as much information.
Sunday morning started off early, 8:00 am the first general session began that highlighted basically what these next 3 days was going to look at and how we would benefit from everything they were offering us. Awesome! Next up was the newcomers conference! There was a quite a few newcomers, including myself, and they were from everywhere. Literally from Seattle, WA to Colombia. It was interesting to hear what roles each of these individuals had in their organization and what they most wanted to take away from this conference. This was just the introduction and it was already very exciting.
The sessions that were offered for the next 3 days covered a variety of topics, all of them seeming to benefit my role in my company. It was hard to choose which session to attend, but in a good way, again because they all seemed to touch on topics that I could definitely bring back with me to the office. In the end I chose to attend sessions that dealt with social media, new social media platforms that businesses could take advantage of, media training for spokespersons, and how a non-profit could benefit from social media. I won't go into detail what each of them was about specifically, I would be typing forever, but they all had key points that stuck with me. I learned about new platforms for sending out messages, known as Thunderclap, and why it's important to integrate these new platforms with public relations. I learned how to prepare your CEO to give the best interview he has every given to the media, especially if it's in a time of crisis, and I learned better media pitching.
Overall the meeting was a success in my eyes. I probably wouldn't have been exposed to half of these new ideas and teachings anywhere else and I am glad I had the opportunity to attend this conference. Luckily, my company does sponsor the PR department to attend the conference, which is superb in my book. I've learned early on in this industry, communications is constantly changing. Staying up to date on what is current on social media is very much part of my job role as it pitching a new study to the media.
I highly recommend becoming a member of your local city PRSA chapter and if possible attending their meetings. This society has a lot to offer for all of us PR pros and as much as we think we know, there is always something knew to learn!!
Until next time,
Nicole!
Tuesday, October 27, 2015
Uber Has Your Ratings - Are You a 5-Star Customer?
Hi all!
Everyone should be very familiar with Uber now as a top car service industry. Some people hate them while others swear they are the best company to use when you want to get somewhere and not drive. They have made a pretty big impact on our society and for taxi services - who actually wish they didn't exist and taxis were still the only car service around.
But, Uber is here to stay - for a while I would think. When we ask for an Uber driver to pick us up we have the ability to rate them as well as seeing what others have rated certain drivers. But guess what? Those Uber drivers are rating us too and it's not public for us to see. Uber has also mentioned that if customers get ratings that are one or two stars numerous times they could potentially be banned from using the app again!!
Does this make people think twice about calling Uber? What if you call them one night when you have had a little to much to drink and you want to start a conversation with your driver, but they are not really in the talking mood? Is that a bad rating for you? What if your driver is an a bad mood and just hands out bad rating to customers? Is the customer not allowed to know how this driver is actually rating them?
Even if Uber doesn't suspend a customer from using their app, drivers can pick and choose who they want to pick up according to their rating score. A co-worker and friend of mine actually went through the wrath of Uber. When trying to get a driver to pick him up at his apartment, he could see there were a few around, but none accepting to pick him up. Finally, after nailing down a drive he was informed that his rating score was low because he is to slow to come out when the uber driver get to his apartment. To Slow????? My friend was actually pretty insulted with that comment and the fact that he got a low rating because he took an extra minute to come outside as the driver was arriving. Safe to say he is probably going to be using their competitor, Lyft.
Apparently, you can find out your rating score but you need to provide your phone number and email associated with your account. NPR wrote about this back in July so more customers are aware of what they are in store for if they have a low rating score from their Uber driver.
Choose wisely!
Until next time,
Nicole
Choose wisely!
Until next time,
Nicole
Sunday, October 18, 2015
Do You Have Speculations About the NSA Hacking your Facebook Account? Don't Worry, Facebook Will Notify You
Hi All!
I read an article published in Tech Times that has offered some new insight on what Facebook is doing for us other than connecting us with people from around the world.
Facebook offers so many different features that we might not even be aware of. When most think of Facebook, we think social networking, catching up with family and friends, and sharing stories is what what mostly comes to mind when we log-in. Now, they will be offering us a new notification - one that will alert them if the company believes that attackers who are working with the state have gained unauthorized access to a person's account!
Although, this is a great feature that Facebook is incorporating, this is one notification that I will be very happy without getting. Facebook will be sending out a default notification to users whose accounts have been affected. The notification will read, "Please secure your accounts now. We believe your Facebook account and other online accounts may be the target of attacks from state sponsored actors." If you anyone receives this notification, Facebook wants to warn them that it does not mean that Facebook has been compromised, but that the users' smartphone or computer has some type of malware that enables cyber criminals to access their information! Scary!
It's not something that I typically think of when I am scrolling through my newsfeed that the government is watching my every click. Facebook has made it easy for us to update our privacy settings from users who were are not friends with, but that definitely won't be enough to keep the NSA from spying on us. This notification just helps feel a little more protected online and ensure that our privacy is important to Facebook.
People might think that Facebook is doing a great job by alerting us if someone from the government is hacking our account, but to play the devils advocate for a bit - what if someone is actually planning something terrible thing and now they will actually know if the NSA is spying on them. Is it right to warn them? Could the NSA potentially stop a tragedy from occurring if they are able to see what people write and do on their social media accounts? I guess if you have nothing to hide then the government won't be wasting their time spying on you.
This is not really a black and white issue. Though I'm happy to know Facebook will tell me if I am being spyed on by some top secret agency - insert B613 for all my Scandal lovers - but what if this notification causes more problems? It's definitely something to consider!!
Let me know what you guys think!
Until next time,
Nicole
I read an article published in Tech Times that has offered some new insight on what Facebook is doing for us other than connecting us with people from around the world.
Facebook offers so many different features that we might not even be aware of. When most think of Facebook, we think social networking, catching up with family and friends, and sharing stories is what what mostly comes to mind when we log-in. Now, they will be offering us a new notification - one that will alert them if the company believes that attackers who are working with the state have gained unauthorized access to a person's account!
Although, this is a great feature that Facebook is incorporating, this is one notification that I will be very happy without getting. Facebook will be sending out a default notification to users whose accounts have been affected. The notification will read, "Please secure your accounts now. We believe your Facebook account and other online accounts may be the target of attacks from state sponsored actors." If you anyone receives this notification, Facebook wants to warn them that it does not mean that Facebook has been compromised, but that the users' smartphone or computer has some type of malware that enables cyber criminals to access their information! Scary!
It's not something that I typically think of when I am scrolling through my newsfeed that the government is watching my every click. Facebook has made it easy for us to update our privacy settings from users who were are not friends with, but that definitely won't be enough to keep the NSA from spying on us. This notification just helps feel a little more protected online and ensure that our privacy is important to Facebook.
People might think that Facebook is doing a great job by alerting us if someone from the government is hacking our account, but to play the devils advocate for a bit - what if someone is actually planning something terrible thing and now they will actually know if the NSA is spying on them. Is it right to warn them? Could the NSA potentially stop a tragedy from occurring if they are able to see what people write and do on their social media accounts? I guess if you have nothing to hide then the government won't be wasting their time spying on you.
This is not really a black and white issue. Though I'm happy to know Facebook will tell me if I am being spyed on by some top secret agency - insert B613 for all my Scandal lovers - but what if this notification causes more problems? It's definitely something to consider!!
Let me know what you guys think!
Until next time,
Nicole
Subscribe to:
Posts (Atom)