Hi All,
Early this year Twitter bought Periscope - the live streaming app and it has since been making headlines. Periscope gives you the ability to take a look at other people's world from their own perspective. This live streaming app allows you to share bits and pieces of your day with the world.
Live streaming was around before Periscope existed, but it didn't make the headlines that Periscope seems to be making. It was first thought of again when a man named Kayvon Beykour quit his job in 2013 and decided to travel the world. He first stop was to Istanbul near the Taksim Square. During that time there were numerous protests going on and Beykour had the brilliant idea of having the ability of sharing what was going on there with the rest of the world with live streaming. At this point everyone had smartphones and he knew people had social media easily accessible to them throughout the day.
He eventually made his way back home with the idea of creating an app that allows you to live streams with your followers. Periscope itself is pretty easy is to function. You simply tap and button and begin live streaming. Your followers will then get a notification and be able to watch your stream. You are able to save your live stream for up to 24 hours so your followers have a full day to catch up to what your are broadcasting.
This app has many advantages to it and many businesses are hoping on board to integrating Periscope with their company. The non-profit organization that I work for hosts an annual meeting every year that many prestige and elite plastic surgeons attend. During this meeting panels and sessions are going on throughout the days about new procedures and techniques that are happening in the aesthetic industry. Periscope was a new thought we had to integrate it with our meeting. If surgeons are attending one session how could the possibly attend another simultaneously? Cue in live streaming. This would be great for us to broadcast other sessions happening at the same time and have the sessions available for doctors to view if they weren't able to attend one because it intersected with other sessions.
There are social media platforms that are being invented and getting more advanced everyday. Not only in our personal lives, but businesses have to take advantage of these new platforms. I believe Periscope is going to expand and be around for the next few years. It's a great and easy platform that could become really successful within your organization.
I recommend checking Periscope out ASAP!
Until next time,
Nicole
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